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home rivista comitato scientifico autori illustratori contatti link newsletter esperienze e strumenti per cultura e territorio numero 102 - settembre - ottobre 2018 gestire cultura reti creative metropolis luoghi insoliti tecno-scenari after editoriali libri epos archivio editoriale tourism as a driver of cultural vibrancy in lesser known destinations: a link yet to be explored? di valentina montalto in recent years, culture and creativity have captured the attention of city-focused policymakers, managers, and academics due to their (still much argued) capacity to contribute to local economic prosperity. “cultural vibrancy” (or “cultural vitality”, here used as synonyms) is a term that we often come across when looking at the abundant literature on the topic. the reason why scholars and practitioners care about such vibrancy is clear: if culture embraces the distinctive traits that characterise a society (unesco, 2001) and can take either tangible or intangible forms (throsby, 2001), cultural vitality is an all-encompassing term that tries to capture the ways through which culture and creativity are actually expressed, every day and everywhere. more concretely, i would argue that cultural vibrancy relates to all those activities through which culture is actually “animated”, “promoted” and “participated”, and its cultural, economic and social value therefore enhanced. urban cultural tourism is probably one of the most likely outcomes of cultural vibrancy. leggi tutto luoghi insoliti made in italy between «invention» and tradition. the hi-storytelling of past advertising and communication campaigns in the context of corporate historical archives and museums di valentina martino abstract the paper discusses some explorative research investigating the creative re-use of past advertising and communication campaigns in the context of corporate historical archives and museums. from a preliminary literature review, the research analyzed in the field the experiences promoted by four historical italian companies, contributing to the visual tradition and heritage of the so-called «made in italy». their own corporate museums and historical archives were examined in depth in order to focus the specific patrimonialization and management processes addressed to reactivate – even in forms which are different from the original ones – the communicative function played by historical advertising billboards, television and radio commercials, photos, packaging, corporate movies. 1 – advertising and corporate communication from past to present the explorative research presented in this paper investigates the creative re-use of past advertising and communication campaigns in the context of corporate historical archives and museums. the phenomenon of company historical archives and museums is not new in the international scenario (coleman, 1943; danilov, 1991, 1992), but rather unique in its genre and strongly emerging in italy. indeed, from the nineties and especially in the new millennium, those corporate centers have seen a real effervescence in the country (amari, 2001; bonfiglio-dosio, 2003; bulegato, 2008), designing a network which has no equal worldwide for the capillarity and relevance of its expressions (amari, 2001; bonfiglio-dosio, 2003; bulegato, 2008; gambardella, 2013), contributing to an already copious italian heritage of archives and museums. leggi tutto tecno-scenari three ideas for further reflection from iccpr 2018 di giulia lasen this article discusses some thought-provoking papers presented at the iccpr2018. it looks first at the use of digital technologies in the art sector, with regard to data visualization and open data policies, identifying a huge untapped potential. secondly, it opens up a space for reflection on the very notion of arts marketing both as a practice and as an academic field, proposing a renewed emphasis on audience enrichment. finally, it takes into consideration the vexed question of defining cultural value presenting an exploratory research conducted in australia using contingent value methodology to include also a measurement of cultural value among non-users. leggi tutto libri gamification tourism the tourism experience during a holiday or a trip is surely an amazing situation and, for some aspects, it could be compared to the gaming experience. both of them, in fact, are characterized by the combination of positive emotions and pleasant moment. these common peculiarities are fundamental for the application […] leggi tutto calls for papers call for papers on “crafting international strategies” sam – strategic arts management master class and launch a call for papers on culture between site-specific creativity and international markets. get involved! you’ll have the possibility to get 100% off of the sam registration fee! all calls for papers after museums and storytelling: from the last trends to the future in 2010, kelly found that museums’ adult visitors were deeply aware of their learning preferences and that they wanted experiences both educational and entertaining. on a more general scale, laplaca cohen “culture track report 2014” reveals how the meaning itself of what a cultural experience is like, expanded to activities more related to nature and entertainment. according to this report, audience values a ted talk or a visit to a botanic garden just as culturally engaging as going to the museum or attending a theater performance. the public is more demanding and wants to satisfy more than one need at the same time, pursuing activities that are educational, entertaining, interactive and customizable. this expanded notion of culture is on top of the priorities of professionals, as it challenges them to find continuously newer and more unique attractions, able to deal with a much wider range of competitors to the public attention. in order to address the increased uncertainty, museums reshaped their programs to include more and more extra-ordinary events, such as family days, curators’ talks, nocturnal exhibitions, and so on. on the one hand, special events are successfully flourishing and tend to be more participated, to have a wider impact on social media and to be more easily sponsored than ordinary programs. on the other hand, it seems that museums would be struggling at actually improving the ordinary visitors’ experience, which is a much more radical transformation affecting deeply each department, from the curatorial to the visitors’ services and it is often extremely costly. in this gap among special programming and ordinary visit, the organization museum hack has found a fertile environment for its growth. leggi tutto parole chiave ambiente arte contemporanea art market beni culturali cities città consumi culturali creativity creatività cultural economics cultural management cultural policy culture economia della cultura epos eventi culturali finanziamenti privati finanziamenti pubblici governance identità industria dello spettacolo industrie creative industrie culturali legislazione management culturale musei museums nuove tecnologie paesaggio partecipazione patrimonio culturale politiche culturali politiche pubbliche politiche urbane progetti partecipativi ricostruzione rigenerazione urbana sociale social network sviluppo locale sviluppo sostenibile terremoto territorio turismo urbanistica gestire cultura reti creative metropolis luoghi insoliti tecno-scenari tafterjournal • esperienze e strumenti per cultura e territorio. © tutti i diritti riservati. tutti gli articoli possono essere riprodotti con l’unica condizione di mettere in evidenza che il testo riprodotto è tratto da www.tafterjournal.it issn 1974-563x • registrazione tribunale di roma n.225/2007 del 12 giugno 2007. web development by afterzeta. address line #1 , city , state , 22901 ph: (555) 555-5555 --

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Domain: tafterjournal.it
Status: ok
Created: 2007-07-11 12:59:23
Last Update: 2017-07-27 00:47:17
Expire Date: 2018-07-11

Registrant
Organization: Alfonso Casalini
Address: via Panoramica 12
SANTA MARIA A VICO
81028
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IT
Created: 2015-06-12 10:05:40
Last Update: 2015-06-12 10:05:40

Admin Contact
Name: Alfonso Casalini
Organization: Alfonso Casalini
Address: via Panoramica 12
SANTA MARIA A VICO
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CE
IT
Created: 2015-06-12 10:05:40
Last Update: 2015-06-12 10:05:40

Technical Contacts
Name: Alfonso Casalini
Organization: Alfonso Casalini
Address: via Panoramica 12
SANTA MARIA A VICO
81028
CE
IT
Created: 2015-06-12 10:05:40
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